Google Sticker Design
Client: Google
Roles Performed: Executive Creative Director, Creator, Visual Development, Art Director, Production Director, Strategy
Description: Over a period of three years, I worked closely with the Google Expressions team in San Francisco and London. I led multiple creative development projects for a variety of markets, including the United States, China, the Philippines, Indonesia, and Malaysia.
My responsibilities included coordinating and conducting desk-based research on visual communication trends within each market, the curation and recruitment of local artists to be commissioned for the projects, overall art direction and messaging strategy, matrixed and inter-departmental production leadership, and obtaining stakeholder buy-in through the creation of compelling presentations that combined evidence-based research and compelling visual aesthetics.
A Small Sample of the Work
While originally created for the now-defunct Google Allo app, most of these stickers are still available on Gboard, Pixel devices, and through Tenor.